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Vietnamlytical + Kiehl's collaborate to re-launch the image of Kiehl's Retinol Micro-Dose Serum...
​THE IDEA
'Ký sá»± bừng sắc cùng Kiehl’s Retinol'
(Your Blooming Record)
When buying skincare products, nothing else speaks more volumes than testimonials. Seeing is believing, and recording is remembering. Understanding this, Kiehl's generates a Blooming record to track the progress of how different skin types bloom in 12 weeks for Kiehl's retinol users to see that this product is for every skin type.
Over a 12-week campaign, Kiehl's offers the target audience opportunities to understand their skin type, acknowledge that only Kiehl's Retinol can provide a safe treatment for all skin types with visibly blooming effects, and encourage them to write their own Blooming record with Kiehl's Retinol.
'I appreciate and love the umbrella tagline, and your minigame is very interesting.'
Linh, Product Manager at Kiehl's
'You are doing very good at the process, which chose one single message for the insight and consumer truth, and you developed that idea to tagline creatively.'
Linh, Product Manager at Kiehl's
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702 Nguyen Van Linh Street, Tan Hung Ward, District 7, Ho Chi Minh City.
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